Edward is handsome, brave but a little clumsy when he enters New York City. He is also somewhat slow He is set on his goal to find and bring Giselle back home to get married and presumably live happily ever after. He is described by James Marsden as "very pure, very simple-minded and naive but innocently narcissistic".
When we're first introduced to Edward, he's an adventurous young man "hunting trolls" with his assistant, Nathaniel, where he confesses that he's actually tired of an active life and wants to settle down. After rescuing Giselle from a troll he declares that they "will be married in the morning". After Giselle is "banished" to New York, Edward follows with the intent of rescuing her but is unprepared for the urban environment of New York City. He threatens a construction worker believing the man has knowledge of Giselle's disappearance; disrupts traffic by jumping atop a bus and "slaying" it with his sword (thinking it's a monster); refers to every citizen as a "peasant"; gets hit by bicyclists when he breaks into song and mistakes a television for a "magic mirror".
After finally finding Giselle, he's perplexed that she doesn't harbor the same feelings she had for him earlier but agrees to go on a "date" with Giselle which ends with them going to the "King and Queen's Ball". However Narissa, Edward's stepmother appears from Andalasia and tries to kill Giselle. Edward finally learns of Narissa's true evil nature and threatens to take her back to Andalasia, put her on trial and strip her of her crown. After Giselle and Pip defeat the evil queen (who transformed into a dragon and made off with Robert, the man Giselle fell in love with) Edward goes back to Andalasia with Nancy Tremaine, a former fiancee of Robert, and they get married.
On Sora's TeamEdit
Prince Edward appears in flashbacks and when he calls the team for help.